What…Like It’s Hard??
Building a #metaverse experience for your event, or brand, or innovation lab does not have to be rocket science..literally.
According to TRENDHUNTER SL and PwC ... 97% of #ceos list #innovation as a top priority at the moment and yet 53% of brands don't believe their company has a strong innovation plan. Why???? Change is happening faster than ever before. If you are not considering #innovation as part of your gameplan, abort.
Let's assume that at least ONE of your key customer personas are dabbling in gaming and immersive media. What is prohibiting you from testing a metaverse experience if you could : learn more, build tech muscle, and demonstrate agility to your stakeholders???
"What??? Like it's hard?????"......
Start with the brief. It's that simple....clarify your brand goals and objectives for the metaverse slash #web3 experiment. Who is the #1 innovator on the team? Task them with the brief. Trust me, they will be THRILLED.
Consider the following:
Purpose and Goals: Clearly define the purpose and goals of the metaverse experience. What is the objective of the project? What should be the outcome of the project?
Target Audience: Identify the target audience for the metaverse experience. Who are the users of the experience? What are their interests and preferences?
Features and Functionality: List the features and functionality that you want to include in the metaverse experience. What should the user interface be like? What should the navigation experience be like? What type of assets (avatars, objects, environments, etc.) should be included?
Technical Requirements: Specify the technical requirements for the metaverse experience. What type of hardware and software should be used? What kind of hosting and infrastructure should be provided? Do you want a pure #web3? or Hybrid #web2 #web3 ?
Timeline and Budget: Set a realistic timeline and budget for the project. How much time will it take to develop the metaverse experience? What is the budget available for the project?
Branding and Visual Identity: Define the branding and visual identity of the metaverse experience. What should be the logo and color scheme of the experience?
Monetization and Marketing Strategy: Identify the monetization and marketing strategy for the metaverse experience. How will the project be marketed to users? What should be the pricing and revenue model?
Start Simple. Move around the monopoly slash marketing money and make the investment. Your ultimate vision will drive the right partners to do the actual build. Firms like KZero Worldswide and Founders Workshop are fabulous partners to task.
Like my wise father always said.... "He Who Hesitates is Lost...."
Meet me in the #metaverse!
some credit goes to Chat GPT....the GOAT
