The Problem.

It all begins with the problem.

A successful business starts with solving a problem. The classis definition of a business means that you are solving a specific problem for a specific customer.

Be clear and confident about the problem you are solving. The beauty of your business is that it’s going to continue to evolve as you get to know your customer and understand their true needs. Your goal should be to solve their problem, and make the customer the hero of their journey.